Custom Website Content for Contractors

The simple answer? Not all companies need to spend $5000 a month renting content. If your company is situated in the middle of nowhere, hundreds of pages won’t help you get leads. You’ll rank just fine with the items we include. By selling content on an as-needed basis, we let you go at your own pace.

Every website we develop comes with several complementary custom pages. This includes the homepage, an About Us page, and a location page. The only cost for these is filling out a form with basic company information. Every home service business also gets access to our library pages. These include everything from AC repair pages to turnkey guarantee and maintenance plan pages.

Due to the quality checks built into our process, it’s a little lengthier than most. It typically takes four weeks to go from placing the order to installing the final page. If you respond promptly to questions, we can shave a few days off this estimate.

A month after the content goes live, we’ll check that it’s been indexed in Google Search Console. If it’s not, we’ll verify it’s linked in an appropriate place. We may also make small tweaks to the meta items. If you’re subscribed to a higher website package, we’ll also use aHrefs and our rank tracking tools to see what it’s ranking for. Depending on what we find, the content itself will be tweaked.

We do! On sign-up, you can purchase city pages at a discounted price. Our higher level website packages include a set number of custom content pages per month. If have a bulk order, our team can discuss custom pricing. Though we aren’t big proponents of blogs—not until everything else is done—we can also provide those on a regular basis. Just send an email to help@pagepilot.com for more information.

Getting started is simple. Just fill out the Content Order Form inside your website’s Customer Hub (we only write custom content for Online Access website customers). Once the order is submitted, our team reviews it, pulls the details we need, and begins the process. If anything is unclear, we reach out for clarification.

Yes. When you sign up, we perform a full content audit and build a roadmap showing what should be rewritten, what is missing, and what will help you the most. We use that to guide your orders for content.

The biggest thing to consider is your market. High-competition areas may need more service pages or city pages to stay competitive, while smaller markets may only need light updates. Outside of that, there are no restrictions or limitations on what you can order. If you need it written, we can write it. Just be aware that larger orders take longer.

Blogs can be helpful, but they are not a replacement for core service pages. They usually only perform well for companies that already rank strongly for their main terms. This is because HVAC and plumbing are industries that consumers typically only care about when they have an active need or problem. HVAC is no one's hobby horse (except if they're in the industry themselves). Blogs are great for case studies, answering niche questions, and building authority, but they will not carry your local SEO on their own.

Let’s be real. Contractor content is boring. It’s not something people want to read about. People want simple answers: what service you offer, whether you serve their area, and why they should choose you. They don’t care about how their equipment works. And, at most, they skim what’s written. Strong content keeps things clear and focused on the keywords that actually matter. It also clearly communicates what makes your company a better choice. When your content is straightforward, readable, and rooted in your strengths, it starts winning customers.

Service pages and city pages almost always move the needle the quickest. They match what people actually search for and give Google a clear understanding of what your local company provides.

It depends on your competition. Some markets need a steady flow of content to stay ahead, while others only need targeted updates. At a minimum, we recommend a six-month review to ensure Google sees fresh activity and that your pages remain competitive.

Yes. Clients receive a link to their pages for review and approval before anything goes live. If we do not hear from you within a week of submission, we will set the page live to keep the project moving. You can request changes at any time.

Yes, we handle all content installation for you. Our team formats, uploads, and finalizes everything so you do not have to touch a thing. This ensures your pages look clean, load correctly, and follow best practices without any extra work on your end.

We use a combination of your About Us form and your existing website to inform our content. These two sources are usually enough to provide us with the company's history and differentiators. If we need clarification, we reach out before writing. In cases where a service is particularly unique, we may ask for additional details.

Generic content is easy to spot. It sounds robotic, skips vital details, and provides nothing but fluff. Certain turns of phrases are dead giveaways. Our content is written specifically for home services and shaped around real customer questions and your individual voice. Because it's not machine-generated, it feels human, helpful, and trustworthy.

Yes. Every piece goes through an editing stage where we address keyword usage, structure, readability, internal linking, and EEAT signals. The goal is to give homeowners clarity and to provide search engines with the information they need to rank you.

AI can be helpful when it comes to SEO Content writing. Properly used, it's an efficiency tool, not a writer. AI can be used to collect data, analyze, and outline, but AI text should never be used as generated because it does not perform well once detected by Google. All our published content is human-written, reviewed, and edited by multiple people before it goes live.

Most companies see meaningful movement within three to four months, though heavily competitive metro markets may take longer. Ranking improvements depend on your competition, the amount of content you add, and how well your site performs overall. Please note that higher rankings don’t always equate to lead improvements.

We monitor new pages for 30 days to make sure they index correctly. If something is not performing as expected, we make adjustments. If a significant drop happens later—and it is large enough to trigger a flag—we may revise the page at that time. Google changes quickly, so we adjust where it makes sense, but no company can promise unlimited long-term rewrites.

Content is one of the few products for which we do not offer refunds. It costs money and time to produce, is written specifically for your company, products, and market. It is no different than with purchasing anything custom. If you are unhappy with the piece, however, we will edit it for you.