Digital Marketing and Websites for Home Service Contractors
Web Design • Social Media • SEO • Review Acquisition • PPC
See why over 500 plumbing, HVAC, and electrical companies trust us to manage their web presence.
Introducing Online Access, Inc.
A Name Synonymous with HVAC Websites and Industry Expertise
In 2000, Dave and Daniel Squires got fed up with marketing companies that didn’t understand the trades. So, they started Online Access, Inc., a contractor-first marketing company built by people who once wore the boots.
Our day-to-day leader, Dave, is a licensed HVAC contractor and has a deep understanding of what it takes to run a successful home services business. When demand slows, he shares insights on reducing call-backs, boosting referrals, and improving margins. His experience shaped everything we do, from our website design philosophy to our presence at industry events like Service World and HARDI. His daughter, Colleen Keyworth, has followed in his footsteps. She’s now one of the most recognizable voices in HVAC marketing and serves as a link between our past and the next generation of contractors.
We’ve come a long way from a template-based website company. Today, we help over 500 HVAC, plumbing, and electrical contractors in North America manage their online presence, drive leads, and grow. What began as a family-run operation has grown into a team of over thirty digital marketing experts.
At Online Access, we prioritize responsiveness, efficiency, and honesty. No lengthy contracts. No scare tactics. No inflated PPC budgets. Just a team that cares about contractors and helping them be more visible online.
Call (810) 985-6603 or book an appointment to speak to a member of our team. We look forward to helping your HVAC, plumbing, or electrical business grow.
Colleen K.
Director of Sales and Marketing
We include the base items and pages needed to start off on the right foot. All package levels also include domain hosting, email support, complimentary site updates, and 24-hour turnaround on most tasks. The start-up fee covers your custom design, use of our content library, and the creation of custom homepage content.
With most of our competition starting at $2,500 for simple contractor SEO, we stand out. We built our packages to be affordable for the average home service business. We do this by playing smart and focusing on the items that truly move the needle. Our lack of long-term contracts means we work every day to earn the trust of our contractors.
$
per month
659
per month
Essentials
Get in the Game
$995
Start-up Fee
The Basics
- Custom, Responsive Website Designs
- Ability to Upgrade/Downgrade as Desired
- Up to 10 Email Accounts
- And More!
$
per month
1359
per month
Professional
Start Tackling Your Market
$995
Start-up Fee
Advanced Tactics
- Everything in Essentials
- Up to 20 Email Accounts
- Call Recording
- Ongoing SEO Optimization and Services
- Helping Out Locally
- And More!
$
per month
2359
per month
Premier
Take on the Competition
$995
Start-up Fee
Strategize
- Everything in Professional
- Up to 30 Email Accounts
- Monthly Strategy Meetings
- 6 Annual Content Pages
- And More!
$
per month
3659
per month
Signature
Dominate Your Market
$995
Start-up Fee
Top Level Tools
- Everything in Premier
- Up to 50 Email Accounts
- 12 Annual Content Pages
- Social Media Pro included
- Monthly Meetings
- And More!
We Do More than Build Websites
Though website building and contractor SEO are our main products, we go beyond that. We want to be every contracting business’s go-to digital marketing partner. Need help managing Facebook? Looking for a way to generate reviews quickly? We have something in our tool belt for you. Click on an icon below to explore our products:
Social Media Management
You already work in the field and answer the phones. The last thing a business owner has time for is managing Facebook or Instagram. Our social media packages for electricians and HVAC contractors have a level for everyone.
Let Us Handle Social MediaEquipment Stickers
Compared to other forms of contractor marketing that can be hit or miss, stickers represent an excellent return on investment. They are always present at the point of need, ensuring your customers call you first. Our stickers are affordable, UV-coated, branded, and designed with blue-collar work in mind.
See What Makes Our Stickers DifferentMORE Marketing
Need on-the-ground help in your plumbing or HVAC business? Looking for an industry expert like Lori Smith? This marketing program analyzes your current marketing, branding, and internal systems to help identify issues and improve performance.
Community Engagement Tools
This program is included free for Business Class subscribers. We make it easy to shift the dollars you use for charity into a lead-generation tool for your contracting business. In addition to our flagship product–Helping Out Locally, we also offer gallery contests.
Explore Community ToolsNearby Now
Google’s all about experience and authority. Nearby Now’s SEO-rich checkins make that easy. Just type out what you’re doing on the job, and it will be posted to the website. This tool also makes acquiring reviews with Google a downright breeze.
Benefit from What You Do DailyCitation Management
Search engines prefer contracting companies that they can trust. While not as important as they once were, directory listings help you establish yourself as a real business. This service helps keep your branding consistent across sites like Yelp, Google, and Angi.
We’ll Help Your NAPWeb Ads
At Online Access, we think PPC should take a backseat to organic. But we’re still certified. We’ll help your HVAC or plumbing company audit your campaigns and build a paid ads funnel that works for you. We also offer free consultations on Google Local!
Explore PPC for ContractorsWeb Chat
A lot of your customers don’t want to go through the hassle of picking up the phone and calling. Meet them in between with website chat options for contractors. Our options include everything from live-office support to texting and an after-hours free chatbot.
Explore Chat OptionsSearch Engine Optimization
Want to rank better in Google as a home service business? Need help with AI visibility? We offer several solutions. Years of experience have also taught us what works for driving leads and what doesn’t. Let our contractor SEO experts give you a hand up in the ten blue links.
Learn MoreCustom Content
You’re a contractor, not a writer. Unlike other website companies, we don’t charge you $10k out of the gate for new content. You order content as needed. And it’s always written by people who get what you do.
Get the Content You NeedCustom Graphics
Need someone to design a seasonal ad or postcard for you? Trust our team of crackshot designers! We leverage our understanding of what works in contractor marketing to create top-tier collateral.
View Graphic Design RatesPeople trust custom domain emails more than generic ones. Every one of our contracting websites comes with custom email addresses and advanced spam filtering. We handle adding and deleting users for you.
Get a Professional EmailReputation Management
At Online Access, we monitor, influence, and enhance how contractors who host their website with us are perceived across review platforms and search results. For contractors, this directly affects lead volume, trust, and rankings.
Learn MoreSee What a GREAT Contractor
Website Looks Like
Want a custom contractor website that highlights your company’s strengths and branding? Want it to adhere to a structure that prioritizes what your customers do? Then, you can’t go wrong with Online Access.
In our 26 years in the business, we’ve created over a thousand HVAC, plumbing, and electrical websites. Whether you want something fun or prefer a formal approach, our team of graphic and web designers can accommodate you. Our mobile-first designs make your site a breeze to use on phones, which is vital, given that over 60 percent of searches start there.
If you need help generating ideas, browse other markets for sites you like. Don’t constrain yourself to contractor web designs either! Below are just a few examples of our recent website designs:
We Make Getting Web Support Easy
Simply call, text, or email us, and we’ll take care of the rest. You'll get an email back with a link to verify that your website updates were made.
Mercedes L.
Customer Support Manager
You have complete control over your website and its content. But you don't need to know how to code it. Our support team handles the setup, design, and changes to the website for you. Simply provide the website changes you want made, and we can typically have your changes live in one business day.
Our support team is trained in home services, not just tech. They know the difference between a heat pump and a mini-split. They also understand seasonality and how it impacts your leads.
How Contractors Feel About Working With Us
We Help All Kinds of Home Service Contractors
Dave W.
Design, Software, and IT Manager
Put Our Money-Back Guarantee to the Test
At Online Access, we don’t believe in locking you into long-term contracts. If you aren’t happy with your home services website from Online Access, you can get 100% of your money back up to 90 days after starting.
This same guarantee also applies to Nearby Now, social media, and PPC management fees.We can absorb this risk because we know the odds. Our average contractor has been with us for over seven years!
We Aren’t Like Other Contractor Website Companies
Built By Contractors
We’ve worked in HVAC and plumbing. We know what callbacks, maintenance plans, and shoulder season are. You don’t have to explain your business to us. We already speak your language.
Industry-Leading Turnaround Times
Most contractor website companies take weeks to update your site. Ours don’t. Our US-based support team handles most updates in 24 hours or less.
No Fluff
We focus on what moves the needle: seasonal SEO, local landing pages, and excellent branding. We don't share vanity metrics or force you to sit through monthly meetings. We know busy contractors don’t have time for BS.
We Guarantee Our Work
We stand behind our products and the performance of our websites for contractors. If you're not satisfied within 90 days, we'll give you your money back. This also applies to most of our products!
No Long-Term Contracts
We don't force you into a 12 or 24-month contract. The quality of our work should be enough to convince you to stay. Our loyal client base and high percentage of repeat customers are a testament to the value we deliver.
We Don’t Do Hostages
Many website providers claim ownership of your analytics and PPC campaigns. We don’t do that. If it’s yours, you can take it with you when you go. This includes design and homepage content.
We’re in Great Company
Below are some of our partners in the HVAC, plumbing, and electrical industry:
Peek Inside the World of Online Access
We Check Off Every Box on the Contractor Digital Marketing Checklist
With 26 years in the industry, we’ve seen the results of our competition’s work. We’ve also heard plenty of complaints from HVAC, plumbing, and electrical contractors. Many of the same problems keep cropping up. If these quotes sound like you, it’s time to contact Online Access:
It’s July and my homepage doesn’t mention air conditioners! I need an HVAC website provider that understands seasonality!
I’m tired of waiting weeks for my electrical website company to post a coupon or swap a hero image.
My old contracting marketing partner didn’t know what a callback or maintenance plan was. How can they sell to me if they don’t speak our language?
I need a contractor marketer who earns my business every month. I want to be able to quit if I need to!
I need someone who can show me what’s working for hundreds of HVAC, plumbing, and electrical companies.
It’s fall, and my HVAC company’s leads have slowed to a trickle. I need a digital marketer for contractors who can make recommendations outside of content and PPC.
I want a web design company for contractors that builds me something that stands out. My phone number needs to be front and center!
Have questions?
See some of our frequently asked questions below, or reach out to us.
Click on a question to see the answer.
Chris D.
SEO and Content Manager
Do you guarantee rankings or leads?
How does your team stay up to date on industry trends?
Do you manage Google Business Profiles and local listings?
What made you want to serve contractors?
How do I know I have a good website?
Search engines are constantly changing, and real SEO is about steady, lasting growth, not quick gains. If anyone promises they can get you on page one immediately, run. What we do guarantee, however, is transparent work, honest reporting, and strategies built on years of experience serving contractors. We’ve helped hundreds of trades businesses grow online by doing things the right way. If you ever want to talk to us about your performance, just give us a call.
We stay plugged into both the trades and the digital marketing world. Our team regularly attends advanced SEO training and digital marketing conferences to stay on top of of algorithm updates and best practices. We follow and learn from leading local SEO experts, such as Joy Hawkins and the team at LocalU, alongside other respected voices in the industry. Combined with our active involvement in trade groups such as Women in HVACR, PHCC, and ACCA, we manage to perfectly balance our two halves. Whether it’s Google’s latest update or the next significant shift in contractor search behavior, Online Access is up to date.
Yes. We optimize and manage Google Business Profiles for contractors across North America. Our team keeps your business information consistent across the web, posts updates, and monitors reviews to help you rank better in your service area. Local visibility plays a significant role in how we generate leads. We also monitor your listing for bad reviews and potential visibility issues. If something goes wrong, we have a Google Product Expert on staff to remedy it.
Both of our owners, Dave and Dan, grew up in the contracting industry. They know that the trades are filled with amazing, hardworking people. And they believe they deserve a honest website provider that speaks their language. A business that understands people don’t care about their furnace until it stops working on a dreary winter night. We also like supporting the blue-collar work that keeps this country going. As COVID highlighted, the trades are essential to everyday life.
There are a few questions you need to ask yourself. Can someone easily find your phone number? Can they tell what you do at a glance? Is your service area front and center? Are you getting a lot of calls from it? Any contracting website provider should offer robust reporting tools. These will highlight things like phone calls, direction requests, and page visits. It’ll also give you the data you need to determine an ROI.
