Studies show social media accounts for roughly 10 percent of all local website traffic. Building off of that, Facebook, YouTube, Twitter, and LinkedIn are among the world’s most visited websites—especially for people looking for recommendations. In other words, if your contracting business’s last post was five years ago, you’re missing out on potential leads.
You’re already playing accountant, marketer, and customer service representative. You don’t have time to learn Facebook too. Fortunately, Online Access's team of contractor social media experts are here to help. We can take care of replying to reviews and creating social media posts. You, meanwhile, can keep being an amazing home comfort service provider.
Increased Brand Awareness
An active account on social media gives contractors a chance to capture the attention of active users while showing off their dedication to the community.
It’s said that a customer needs 6-8 marketing touches to take action. Social media is a great medium for those 6-8 touches. If a customer is familiar with your business, they are more likely to pick your business.
Direct Client Interaction
On social media, contractors get a chance to interact one-on-one with potential clients. These interactions act as a form of passive marketing.
Proof of Expertise
Posting pictures of your team at work proves that you know what you’re doing. This helps generate a sense of trust.
Freedom to Express Yourself
Customers prefer an electrician, HVAC tech, and plumber that looks and feels human. Social media gives your contracting company a personality.