Web Advertising

Are you an HVAC contractor looking to get more out of your PPC, Google Local Services or Display Ads? Use Online Access, Inc.'s unique approach to take control over your web advertising!

Why HVAC Contractors, Plumbers, and Electricians Should Consider PPC

Getting your HVAC, plumbing, or electrical company seen online isn't easy—especially on the outer fringes of your service area. And, sadly, many people don't go beyond the first page in their search. By granting you access to prime online real estate (including on the top of Google's first page), Internet advertising gives even the smallest companies a chance to stand out.

PPC campaigns for contractors can help you:

  • Increase brand awareness
  • Recruit new talent
  • Remarket to old clients
  • Advertise new services or offers
  • Get new leads
  • Better cope with seasonality
  • Get more business in crowded markets

Is PPC a Good Fit for Me?

Unlike a lot of other companies, we're not going to make PPC (pay-per-click) advertising look like a world of sunshine and roses.

Web ads is a cut-throat business and isn't a cure-all for all marketing issues. When business is slow, budgets go up and so do costs per click. Bigger companies are making market domination more difficult and when you're in a metropolitan market, the level of competition makes it that much harder. The time to schedule your first ad isn't during the fall or mid-winter slump but when you have more business than you know what to do with. It also performs best for clients who already have a well-established brand.

So, while it can boost slow numbers, contractor PPC should not be your only form of marketing. It takes time to set up and can't immediately break you out of a jam. However, it can help you avoid similar situations in the future.

Our Process for HVAC PPC

Every one of Google Preferred Partner's web ads solutions is customized to ensure your success. No strategy is the same, and investment is determined by your audience, goals, and competitive setting.

Below are the steps we take to ensure you get your money's worth:

  1. Discovery Call

    After you fill out our advertising needs form, our partner and us will reach out to schedule a phone call. On it, we'll talk about your web advertising goals and explore some avenues that can help you achieve them.
  2. Proposal Presentation

    Following the discovery call, our team will work together to come up with a marketing strategy along with the associated PPC and ad costs.
  3. Complete the Web Ads Contract

    When you and our partners agree on the best means of advertising for you to pursue, you'll fill out the order form and submit a card for billing with our publisher.
  4. Campaigns Set Live

    Once the contract has been submitted, our partner will spend the next few business days getting your web ads campaign live. We will work on creating our marketing dashboard.
  5. Campaign Monitoring

    This is where our program really shines! Your marketing dashboard will give you the ability to look at the leads our partner's campaign has generated. We simply ask you to input the results of the lead. This will allow us to have data to analyze on our monthly campaign Performance calls. Observing what's yielding results can also help us uncover new SEO content opportunities.
  6. Refinements

    Throughout the process, our Google Preferred Partner will review your PPC results and make any necessary adjustments. This includes changing targeted keywords and removing ones that have garnered poor quality leads. This approach ensures we're always targeting your desired client.
Google Pay-Per-Click, Display Ads & more.
Google Local Service (a.k.a. 'Google Guaranteed') management.
Facebook Display Ads
Bing Ads

Pricing that Puts the Contractor First

We've designed our Web Ads program to only make us money when you do. That's why we don't charge exorbitant management fees or lock you into long-term contracts. And, if you don't want us to listen to and analyze your leads, there are ZERO recurring costs outside of ad execution.

Dashboard Set-Up Cost
Analyze PPC Call
Analyze GLS Call

Why Online Access is the Premier HVAC Web Ads Vendor

  • No Management Fees:

    Yes, really. Our competition charges large management fees for their plumbing, electrical, and HVAC PPC campaigns. That allows them to make money regardless of how many leads their publisher generates. That approach doesn’t sit well with us. Instead, we simply charge per raw lead generated (via phone or web form submission).
  • A Short Term Commitment:

    Most of our Google Preferred Partner's advertising tactics require just a four-month commitment, in sharp contrast to the year-long ones offered by other HVAC PPC providers.
  • Our Industry Understanding:

    We started out as an HVAC Contracting company and are still affiliated with one. This allows us to have decades worth of first-hand industry knowledge. You won’t have to educate us about the nature of your business.
  • Our Guarantees:

    If you aren’t happy with our partner's HVAC Pay-Per-Click services, we’ll refund the cost of our call monitoring up to 90 days post sign-up.
  • Customer Service Evaluation:

    Our phone call evaluation services allow us to uncover gaps in your customer process and coach you towards better closing rates.
  • Transparent Reporting:

    We isolate paid leads from your organic leads, allowing you to see your exact return on investment. We also spotlight the key performance indicators, aka KPIs you care about (more on that shortly).
  • SEO Fine Tuning:

    Since we manage your website, we can take all the data we acquire and use it to amplify your website’s SEO strategy and improve search engine rankings. This leads to SEM and SEO working harmoniously with one another.

Our Reactive and Proactive Paid Ads Approaches

Reactive Marketing

This is when an ad is triggered by a recent action a user has taken indicating the user has a perceived immediate need of a service. This is also sometimes referred to as 'harvest marketing.'

When you need business and need it now, this is the way to go. And, when it comes to tracking, this strategy makes it easy.

Examples of reactive campaigns include display ads, retargeting ads, PPC, and Google Local Service ads.

While reactive marketing does have a relatively high cost, it also gives you the opportunity to generate an immediate lead.

Proactive Marketing

This is when an ad is served up with the goal of making a user aware of a need for your services. It can help to think of this as 'fertilizer marketing.'

The more passive of our two campaign strategies, this is best for long-term strategies. The lengthy funnel can make the ROI of these initiatives harder to track.

Things that fall under the proactive marketing umbrella include social media ads, email campaigns, and geofencing.

The biggest advantage of this strategy is its much lower cost.

Our Arsenal of Web Advertising Tactics

Our partner's web ads are delivered via various methods and platforms. These include:

Our Marketing Dashboard Makes Performance Tracking Easy

We created our web ads program because we felt like other agencies were taking advantage of contractors when it came to PPC. They were presenting fuzzy, hard-to-understand metrics that made it difficult to tell what the real ROI was on a given product. Often times, they would present oganic leads alongside PPC leads, so you couldn't tell where one ended and the other began. They also charge exorbitant management fees for a comparably small amount of effort and maintenance. Our client-centric dashboard resolves these issues by presenting the data in an intuitive manner.

Our dashboard's KPIs include:

  • Booked Rate
  • Return on Investment
  • Marketing Percentage
  • Cost Per Lead Booked
  • Cost Per Click
  • Booking Rate By Lead Handler

The only thing you need to do? Simply fill out what leads your office closed and which you didn't every month. This allows our advertising partner to tweak the campaign to better meet your goals.

We Specialize in Your Industry

  • HVAC Contractors
  • Electricians
  • Plumbers
As our website URL suggests, HVAC is our primary niche. Our ownership also runs a third-generation HVAC company and truly understands the challenges that come with being a contractor. Everything we do is designed with their input and oversight. That means our offerings are truly by contractors for contractors.

We have first-hand knowledge of the industry and are aware of the seasonal trends that impact HVAC contracting. Tell us what you're looking to achieve with your heating and air conditioning PPC ads, and we'll work with our partners to develop a strategy to achieve it.
When circuit breakers start tripping, people call the first electrician that comes to mind. Wouldn't it be nice if that electrical business they thought of was you?

Our partner's PPC and display ads for electricians help build local awareness and shoot you to the forefront of your customer's mind. This is done with carefully-considered keywords and a strategy addressing your particular market area.
When it comes to PPC ads for plumbers, there's a lot of competition out there. That's why it's vital that you have a professional to help you craft and run these ads. In doing so, you free up more time to improve your plumbing services and bolster customer satisfaction. You'll get a no-hassle quote and will ok both creative and strategy before your campaign goes live.

At Online Access, we know the importance of capturing leads early. That's why we'll do all we can to ensure your plumbing company is highly visible.

Over 400 Plumbing, Electrical, and HVAC Contractors Trust Us and You Should, too!

At Online Access, we know how important a steady stream of customers is to your HVAC, plumbing, or electrical business. That's why we're proud to work with a partner capable of offering a comprehensive PPC program built off your success.

From HVAC websites to community engagement programs and Nearby Now, our company is equipped to help you reach your desired results. We'll work with you and our Google Preferred Partner to find an ads strategy that meets your unique objectives and business goals. We'll also track your progress throughout, optimizing your marketing spend.

To get started, fill out our advertising needs assessment form. To explore our full suite of digital marketing products for contractors, click here.