Web Advertising

Interested in getting started?

What makes us better than the other guys?

Great question, right?! Here are a few things that make us stand out:

• Our Pricing Structure: Many others charge large management fees for your PPC efforts. We don't. We only charge for the initial setup cost and on a per-raw-lead basis thereafter. In essence – we aren't making money unless you are.
• Short-term Commitment: Most of our advertising tactics have only a 4-month commitment, if any at all. Many of our competitors lock you into 1-year contracts.
• Lead Attribution: We isolate leads directly relating to your paid efforts rather than mixing them in with the organic reporting.
• The Web Ads Intuitive Dashboard: Having worked with hundreds of contractors over the years, we know which metrics matter. We have isolated these metrics so the data that people are most concerned with is predominantly featured, with other data also available upon request.
• Lead Detail Acquisition: We investigate the leads and record key lead details. All you have to do is visit our dashboard and indicate if the lead was booked and how much revenue was generated. Simple as that!
• Highlighted KPIs: We provide several Key Performance Indicators through the data we collect in collaboration with you, including:
  • Booked Lead Percentage
  • ROI
  • Cost per Lead Booked
  • Cost Per Click
  • Lead Handler Booking Rate (Natural and Normalized) *By Request; for all - coming soon*
• Lead Handling KPIs: We track how well the leads are handled (CSR's, Answering Services, etc.) and give comparative data to their evaluation.
• Fine Tuning of SEM and SEO: We inspect the specific search phrases which are triggering the ads. In turn, this information provides better localized data to aid us in the Search Optimization of your website.

Pricing

• One-Time Setup Cost: $499
• Cost Per Regular Generated Response: $5 per Raw Lead
  (comes with complete analysis and evaluation)
• Cost Per GLS (Google Local Services) Generated Response: $7 per Raw Lead
  (comes with complete analysis and evaluation)
• Minimum Length Commitment: 4 months for most tactics, 1 month for others
• Guarantees: A 90-Day, Money-Back Satisfaction Guarantee on lead evaluation services

Yes, it's that simple! And yes, that one-time start-up fee is genuinely a single-time charge and is NOT per campaign or tactic utilized. We bill for Google Local Service Leads differently as there is more work involved relating to using their dashboard, as well as to send out review requests (should you like us to do so). A "Generated Response" is any type of outreach (phone call, form fill, trackable message) that we can directly attribute to your marketing efforts with this service.

Marketing Approaches

• Reactive Marketing: This is when an ad is triggered by a recent action a user has taken and that user has a perceived need of a service immediately. Another term for it is 'Harvest Marketing' as the leads are ripe. This is an aggressive approach to marketing.
  • Examples: Pay-Per-Click, Google Local Services, Display Retargeting
  • Pros: The likelihood that it'll actually pan out as a lead is relatively high. These leads are the easiest to track ROI. These are suitable for 'I need to kill to eat' situations.
  • Cons: As competition for leads is high, these tend to be more expensive.
• Proactive Marketing: This is when an ad is served up in advance of when a need is perceived. Another way to think of it is as 'Fertilizer Marketing' as you are investing marketing efforts in advance of when the lead is ripe, with the intention to cultivate a better harvest down the road. This is a more passive approach to marketing.
  • Examples: Some Geofencing Ads, Email Campaigns, Social Media Display Ads
  • Pros: They tend to have a low cost to run. They are excellent for top-of-mind brand awareness. When used in combination with Reactive Marketing efforts, the proactive efforts can amplify the effectiveness of your reactive ads as you've already been presenting your brand image to them ahead of time.
  • Cons: As these are basically investing in future lead opportunities, the chance that you'll be able to attribute ROI back to this effort directly is unlikely. You need to run these consistently over time for them to be fully effective.