- Increase brand awareness
- Recruit new talent
- Remarket to old clients
- Advertise new services or offers
- Get new leads
- Better cope with seasonality
- Get more business in crowded markets
Getting your HVAC, plumbing, or electrical company seen online isn't easy—especially on the outer fringes of your service area. And, sadly, many people don't go beyond the first page in their search. By granting you access to prime online real estate (including on the top of Google's first page), Internet advertising gives even the smallest companies a chance to stand out.
Our partner's web ads are delivered via various methods and platforms. These include:
In 2021, Google Ads brought in over 200 million dollars. And there's a good reason for that. Google is the most popular way to find local services—including electrical and plumbing companies. By paying to show up near the top of the page, you can capture attention at blistering speeds.
Geofencing ads work by showing display ads only to those in a targeted area. This can be something as large as a ZIP code or, within that, targeted to an individual store like Lowe's or Home Depot. Though these have multiple uses, we've seen them worked best as a recruitment method.
On average, it takes seven marketing touches for someone to remember your product or brand name. Display ads are the digital way of reaching that number. Shown across hundreds of different sites, your logo and company will be seen by prospects across the web. This means—when they do need HVAC service—you'll be top-of-mind.
People spend a lot of time on Facebook, Twitter, Instagram, and the other social media sites. This type of ad puts you in front of them during their downtime and helps increase brand awareness. The targeting options available on these sites allow you to pinpoint and target those most likely to become customers.
If you've ever seen that Google Guaranteed checkmark at the top of a search, you've ran into a Google Local Service ad. Because these are pay-per-lead instead of by click, they are relatively low risk. But showing in this carousel is a multi-stage process and those in larger markets may struggle to gain traction.
When someone leaves a site, they are often seen as a lost lead. Remarketing ads, however, help encourage these customers to return and complete their purchase or pick up the phone. Retargeting can help get them to follow through on ordering a new filter or to call for a quote on that new water heater or furnace.
Mail isn't dead. In fact, according to some studies, its return can be as high as 37 percent. Our publishing partners will help pinpoint areas that are ripe for letter or postcard advertising and handle the delivery process start to finish.
YouTube, Spotify, Pandora, Netflix, Hulu—these streaming services have replaced cable and radio for many people. Fortunately, we can offer you ad space on these platforms. Our partner's video and audio production services ensure your ads are likely to catch a customer's eyes.
We created our web ads program because we felt like other agencies were taking advantage of contractors when it came to PPC. They were presenting fuzzy, hard-to-understand metrics that made it difficult to tell what the real ROI was on a given product. Often times, they would present oganic leads alongside PPC leads, so you couldn't tell where one ended and the other began. They also charge exorbitant management fees for a comparably small amount of effort and maintenance. Our client-centric dashboard resolves these issues by presenting the data in an intuitive manner.
The only thing you need to do? Simply fill out what leads your office closed and which you didn't every month. This allows our advertising partner to tweak the campaign to better meet your goals.
At Online Access, we know how important a steady stream of customers is to your HVAC, plumbing, or electrical business. That's why we're proud to work with a partner capable of offering a comprehensive PPC program built off your success.
From HVAC websites to community engagement programs and Nearby Now, our company is equipped to help you reach your desired results. We'll work with you and our Google Preferred Partner to find an ads strategy that meets your unique objectives and business goals. We'll also track your progress throughout, optimizing your marketing spend.
To get started, fill out our advertising needs assessment form. To explore our full suite of digital marketing products for contractors, click here.