Web Advertising

Online Access Website Customer Exclusive
Are you an HVAC contractor looking to get more out of your PPC, Google Local Services or Display Ads? Use Online Access, Inc.'s unique approach to take control over your web advertising!

PPC  •  Display Ads  •  Social Media Ads  •  Streaming Ads

What are You Looking to Accomplish?

Answers to this question can be as vague as: I just want more leads...
or as specific as: I'd like to recruit talent from this vocational school.

If you've found yourself to be slow in a seasonally temperate time of the year because the weather is mild and equipment isn't stressed, PPC isn't likely to be able to help you out of your jam quickly. However, one thing you can use it for is to help you avoid being in the same situation in the future. As Benjamin Franklin once said, "If you fail to plan, you are planning to fail!"

We have answers to these woes:

  • Brand Awareness
  • Recruitment
  • Advertising new services or offers
  • Getting leads for new businesses
  • Just trying to compete in a crowded space

Delivery Sources

From PPC, Display Ads, and more, these are just some of the venues on which to advertise yourself and your services:

  • Google Search & Bing Search (Plus some others, ~98% of all search space)
  • Online Display Ads (Reputable sites & Apps Across the Google Display Network)
  • Social Media (Facebook, Instagram, Twitter, SnapChat)
  • Music Streaming Services (Spotify, Pandora)
  • TV Streaming Services (Netflix, Hulu, YouTubeTV, etc.)
  • Audience-Targeted Email with Match-Back Revenue Reporting
  • Direct Mailing
  • Audio and Video Commercial Production

The overwhelming majority of our efforts can be targeted by: Demographics (e.g., age, income, home ownership), Geography, and/or Interests.

Investment

Each client solution is customized to your goals, backed with data, and success driven. Because Online Access specializes in the HVAC & plumbing industries, we know how to reach your ideal customer with the right message, in the right place, at the right time. No strategy is the same, and investment is determined by audience, goals, and competitive setting.

The first step to creating a successful marketing campaign for your busines is to answer the questions on our questionnaire (found below). This will help us to learn more about your business marketing needs and to better align you with the most successful solution for your company. We also offer a complimentary Digital Marketing Health Check to ensure all of your marketing efforts work together.

Google Pay-Per-Click, Display Ads & more.
Google Local Service (a.k.a. 'Google Guaranteed') management.
Facebook Display Ads
Bing Ads

Interested in getting started?

Sign Up!

What makes us better than the other guys?

Great question, right?! Here are a few things that make us stand out:

    The Web Ads Intuitive Dashboard
  • Our Pricing Structure: Many others charge large management fees for your PPC efforts. We don't. We only charge for the initial setup cost and on a per-raw-lead basis thereafter. In essence – we aren't making money unless you are.
  • Short-term Commitment: Most of our advertising tactics have only a 4-month commitment, if any at all. Many of our competitors lock you into 1-year contracts.
  • Lead Attribution: We isolate leads directly relating to your paid efforts rather than mixing them in with the organic reporting.
  • The Web Ads Intuitive Dashboard: Having worked with hundreds of contractors over the years, we know which metrics matter. We have isolated these metrics so the data that people are most concerned with is predominantly featured, with other data also available upon request.
  • Lead Detail Acquisition: We investigate the leads and record key lead details. All you have to do is visit our dashboard and indicate if the lead was booked and how much revenue was generated. Simple as that!
  • Highlighted KPIs: We provide several Key Performance Indicators through the data we collect in collaboration with you, including:
    • Booked Lead Percentage
    • ROI
    • Cost per Lead Booked
    • Cost Per Click
    • Lead Handler Booking Rate (Natural and Normalized) *By Request; for all - coming soon*
  • Lead Handling KPIs: We track how well the leads are handled (CSR's, Answering Services, etc.) and give comparative data to their evaluation.
  • Fine Tuning of SEM and SEO: We inspect the specific search phrases which are triggering the ads. In turn, this information provides better localized data to aid us in the Search Optimization of your website.

Pricing

  • One-Time Setup Cost: $499     FREE if you sign up prior to March 31st, 2022
  • Cost Per Regular Generated Response: $4 per Raw Lead
    (comes with complete analysis and evaluation)
  • Cost Per GLS (Google Local Services) Generated Response: $6 per Raw Lead
    (comes with complete analysis and evaluation)
  • Minimum Length Commitment: 4 months for most tactics, 1 month for others
  • Guarantees: A 90-Day, Money-Back Satisfaction Guarantee on lead evaluation services

Yes, it's that simple! And yes, that one-time start-up fee is genuinely a single-time charge and is NOT per campaign or tactic utilized. We bill for Google Local Service Leads differently as there is more work involved relating to using their dashboard, as well as to send out review requests (should you like us to do so). A "Generated Response" is any type of outreach (phone call, form fill, trackable message) that we can directly attribute to your marketing efforts with this service.

Marketing Approaches

  • Reactive Marketing: This is when an ad is triggered by a recent action a user has taken and that user has a perceived need of a service immediately. Another term for it is 'Harvest Marketing' as the leads are ripe. This is an aggressive approach to marketing.
    • Examples: Pay-Per-Click, Google Local Services, Display Retargeting
    • Pros: The likelihood that it'll actually pan out as a lead is relatively high. These leads are the easiest to track ROI. These are suitable for 'I need to kill to eat' situations.
    • Cons: As competition for leads is high, these tend to be more expensive.
  • Proactive Marketing: This is when an ad is served up in advance of when a need is perceived. Another way to think of it is as 'Fertilizer Marketing' as you are investing marketing efforts in advance of when the lead is ripe, with the intention to cultivate a better harvest down the road. This is a more passive approach to marketing.
    • Examples: Some Geofencing Ads, Email Campaigns, Social Media Display Ads
    • Pros: They tend to have a low cost to run. They are excellent for top-of-mind brand awareness. When used in combination with Reactive Marketing efforts, the proactive efforts can amplify the effectiveness of your reactive ads as you've already been presenting your brand image to them ahead of time.
    • Cons: As these are basically investing in future lead opportunities, the chance that you'll be able to attribute ROI back to this effort directly is unlikely. You need to run these consistently over time for them to be fully effective.
As a small business owner marketing is something you want to get correct. There are many companies that claim to have marketing skills, but Online Access is the real deal. First, they updated my website to maximize my organic reach. Then they launched a social media campaign so that we can stay relevant with our customers. Lastly, they created a customized marketing plan to help us achieve our revenue goals. Not only did they create and launch all of these wonderful things, but they also monitor your progress so that your marketing efforts don’t become wasteful. They are super responsive, and I was able to take advantage of their offering at about a 3rd of the cost of their competitors. Consider me a lifer.



Office Hours

Monday:
9:00am - 5:00pm
Tuesday:
9:00am - 5:00pm
Wednesday:
9:00am - 5:00pm
Thursday:
9:00am - 5:00pm
Friday:
9:00am - 5:00pm
Saturday:
Closed
Sunday:
Closed
*We are Based in the Eastern Time Zone

Contact Information

Online Access, Inc.
2650 Oak St.
Port Huron, MI 48060
Main Phone: (810) 985-6603
Toll Free: (888) 966-4785
Fax: (810) 985-0954
Online Access has web products for HVAC, electrical, and plumbing contractors.
Online Access is a web solution company specializing in HVAC, plumbing, and electrical websites. Please, reach out to us if you have any questions or want to get started.