Downsides of Using Online Referral Services to Target New Customers

by David Squires - Online-Access
posted August 31, 2015
In this presentation:
  • Google's entry into the referral business
  • Home Advisor: what you and your customers may not know
  • The danger of third-party referral brokers
  • What does this new reality mean for small businesses?
  • Ways to protect your customer base
David Squires, an HVAC contractor as well as President of Contr@ctor’s Online-Access, routinely shows contractors how to separate hype from reality when it comes to Contractor Internet Marketing, and how to utilize their websites to make more sales.

David’s experience working with hundreds of HVAC companies and straight-forward presentation will take you behind the curtain of hype and unfulfilled promises being sold today. It will give you a solid understanding of how to view Internet marketing and potentially save you thousands of dollars from making bad decisions. Just like everything else in life, you can never win any game if you don’t know the rules, so don’t miss this eye-opening (and money saving) presentation.
 
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