Colleen Keyworth
Book Colleen Keyworth for Your Next HVACR Event
An Advocate for HVAC Diversity and a Trusted Voice in Digital Marketing for Contractors
Do You Want to Help Contractors Understand What’s Changing in Digital?
Then, you’ll want to book Colleen at your next event. Her contractor-focused talks focus on workforce development, online visibility, AI in the trades, and business growth.
Specialties and Topics
Every one of Colleen’s talks is built for people who work in the trades. She speaks to owners, marketers, technicians, and emerging leaders in home services.
Workforce Development
How to make sure you’re building the best team for your plumbing, electrical, or HVAC business.
Women in the Trades
You’ll learn how to make your business more appealing to women and ways to encourage women to join the trades.
Community Engagement
Colleen will show you how to choose community partnerships that boost trust and make sense.
Reputation Management
Contractors learn how to better ask for reviews and turn reputation into a sales asset. They’ll learn to build trust before the appointment’s scheduled.
Marketing Strategy
The best way to succeed? Be the name everyone knows. Colleen will outline modern marketing strategies that drive leads across your market area.
AI Optimization and Use
Contractors learn how AI search and tools are changing how homeowners find you. You’ll leave with practical tips and a more realistic understanding of home services AIO.
Local Search
From Google Business Profile management to website content, Colleen knows what it takes to rank online. She’ll help you take advantage of the latest strategies.
All About Colleen
Colleen Keyworth helps HVACR and home service contractors make better digital marketing decisions. As Vice President of Online Access and a longtime HVACR leader, she brings a practical, field-tested perspective.
Colleen regularly teaches and trains contractors across the country on how to generate business, strengthen customer relationships, and improve long-term visibility online.
She is also active in workforce development and a staunch advocate for women in the trades.
Colleen currently serves on the advisory board of Women in Boilers and the EGIA Foundation board, is a member of HARDI’s People & Culture Council and Emerging Leaders Program Mentor, and holds the position of Secretary for the Southeast Michigan Air Conditioning Contractors Association.
She lives in Port Huron, Michigan, with her husband Robert and their three Heelers.
Learn From a Qualified Expert in Home Service Marketing
Quotes from Previous Event Attendees
Colleen has spoken at more than 28 conferences and breakouts during her time in the industry. Quotes from listeners include:
Trusted By Industry Experts
Why She Teaches
Colleen grew up surrounded by contractors. She’s experienced every part of the industry firsthand. In her decades in HVAC and plumbing, she’s come to appreciate the skill and culture of this blue collar world. More than anything, she wants contractors to succeed. For her, that means:
What Your Contractors Will Learn
Your audience is tired of pep talks about “getting their name out.” Colleen builds her sessions to be practical and useful to people on the ground. Attendees will walk away with actionable tips on:
- How to build the right marketing mix and find the channels that waste money
- Making their company more appealing to women entering the trades
- Understanding AI search and how to better position their business within it
- Improving visibility through SEO, reputation management, and great website content
- How to turn community involvement into a brand differentiator
Colleen’s Industry Interviews
Colleen is regularly booked as a guest on some of the biggest podcasts in the HVAC-R and home services industry.
Leading as a Woman in a Male Dominated Industry
Christina and Lorne are joined by Colleen Keyworth, Sales & Marketing Director at Online Access and President of Women in HVACR, to discuss her history in the home services industry.
Give a ListenKeeping Your Mouth Shut, Killing the Sacred Cows, and Traveling the World
Colleen opens up about her international travels and culture differences, as well as the challenges other countries face in the HVAC industry. She also sheds light on the dynamics of public speaking (and speaking in general) as a woman abroad.
Learn About Her TravelsWhy Having a Positive Google Profile is Crucial for HVAC Contractors
Colleen explains the importance of having a well-optimized Google Business Profile. She also provides details on solving reputation issues.
Listen to the Podcast