Colleen Keyworth
Book Colleen Keyworth for Your Next HVACR Event
An Advocate for HVAC Diversity and a Trusted Voice in Digital Marketing for Contractors
Bring Practical Digital Insight to Your Next Event
Designed specifically for the trades, Colleen's sessions connect workforce development, online visibility, AI, and business growth to the decisions contractors are making right now.
Specialties and Topics
Her sessions are built for everyone from owners and marketers to technicians and emerging leaders.
Workforce Development
Explore practical ways to recruit, develop, and retain a stronger team for your plumbing, electrical, or HVAC business.
Women in the Trades
You’ll learn how to make your business more appealing to women and ways to encourage women to join the trades.
Community Engagement
Learn how to choose community partnerships that build trust, fit your brand, and create lasting local visibility.
Reputation Management
Contractors learn how to better ask for reviews and turn reputation into a sales asset. They’ll learn to build trust before the appointment’s scheduled.
Marketing Strategy
Strong marketing starts with becoming the name your market recognizes and trusts. This session breaks down the strategies that help contractors become synonymous with their services.
AI Optimization and Use
Contractors learn how AI search and tools are changing how homeowners find you. You’ll leave with practical tips and a more realistic understanding of home services AIO.
Local Search
From Google Business Profile management to website content, Colleen knows what it takes to rank online. She’ll help you take advantage of the latest strategies.
About Colleen
With a background spanning HVACR leadership and digital marketing, Colleen Keyworth helps home service contractors make smarter decisions about how they grow.
As Vice President of Online Access, she works with companies across the country to generate business, strengthen relationships, and build lasting online visibility. Her industry work also includes workforce development and advocacy for women in the trades.
Colleen currently serves on the advisory board of Women in Boilers and the EGIA Foundation board, is a member of HARDI’s People & Culture Council and Emerging Leaders Program Mentor, and holds the position of Secretary for the Southeast Michigan Air Conditioning Contractors Association.
She lives in Port Huron, Michigan, with her husband Robert and their two Heelers.
Home Services Experience Behind Every Session
Quotes from Previous Event Attendees
After more than 28 conferences and breakout sessions, attendee feedback has included:
Trusted By Industry Experts
What Drives Her Work
Growing up around contractors gave Colleen an inside view of the skill, pressure, and culture behind the trades. Decades in HVAC and plumbing have strengthened her commitment to helping contractors build better companies and stronger futures. That means:
What Your Audience Will Take Away
Your audience has heard enough vague advice about “getting their name out.” Her sessions focus on practical decisions contractors can use immediately, from improving visibility to strengthening the team behind the business. Attendees will leave with clear guidance on:
- How to build the right marketing mix and find the channels that waste money
- Making their company more appealing to women entering the trades
- Understanding AI search and how to better position their business within it
- Improving visibility through SEO, reputation management, and great website content
- How to turn community involvement into a brand differentiator
Featured Industry Interviews
Colleen has discussed leadership, reputation, and local search on a number of podcasts. See a small selection of her work below"
Leading as a Woman in a Male Dominated Industry
Christina and Lorne talk with Colleen about her path through home services, industry leadership, and the realities of working in a male-dominated field.
Give a ListenKeeping Your Mouth Shut, Killing the Sacred Cows, and Traveling the World
This conversation explores international travel, cultural differences, the challenges facing HVAC professionals abroad, and what public speaking can look like for women on the global stage.
Learn About Her TravelsWhy Having a Positive Google Profile is Crucial for HVAC Contractors
A practical discussion of Google Business Profile optimization, online reputation, and the problems that can hold contractors back in local search.
Listen to the Podcast