PagePilot was conceived and continues to be innovated by David Squires, a 30+ year veteran of the heating, cooling and contracting industry. David routinely teaches Search Engine Optimization to contractors around the country and is still active in his family contracting business, holding the HVAC mechanical licenses for the company. Leveraging his first-hand knowledge of the realities of a contractor's world, he assembled a pool of talented programmers to create a system where you, as a contractor, could make choices about how your company's site should look and what it should contain. It needed to have everything contractors might typically want, but a highly flexible, customizeable, mobile-friendly structure. Most of all, it needed to offer all these options in a user-friendly format. No other system gives you more abilities or flexibility.