Web Ads Initial Sign Up
Our Scope-Based Management Approach
Unlike many agencies that charge a percentage of your ad spend, our fees are entirely scope-based. This means we’re not incentivized to push higher budgets, our focus stays on performance, transparency, and what benefits your business.
Many PPC vendors treat their setup as proprietary and limit access to what they’ve built. We take a different approach. Our startup costs cover the time and expertise needed to properly build and launch your campaigns, and everything is created transparently and handed over in full. You own your campaigns from day one and can continue with our management services or step away at any time without losing access or control.
What You Can Expect
We keep communication and campaign management structured but flexible so everything runs smoothly and stays transparent. Here’s what you can expect when working with us:
- Full Setup & Ownership: We handle your complete Google Ads setup from start to finish. Everything we build belongs to you.
- Scope-Based Pricing: Our pricing is based on the agreed scope of work, not a percentage of your ad spend. This keeps our focus on performance and value instead of how much you’re spending.
- Monthly Meeting: A scheduled call to review performance, discuss updates, and plan next steps. If something new comes up or needs extra attention, an additional meeting can always be arranged that month.
- Ongoing Campaign Review: Each month we check campaign health, review performance data, and look at new opportunities or testing options.
- Keyword and Target Evaluation: We review how your keywords and targeting are performing and focus on the areas that bring the most value.
- Creative Expansion: We continue refining ad assets, headlines, and other elements, and we handle landing page creation and ongoing improvements to keep your campaigns performing at their best.
What Does It Cost?
We charge management fees for both staging and active campaigns. Staging fees are waived for the initial campaigns we set up during onboarding, as long as they remain within the agreed scope. Seasonal campaigns are also included under the startup fee, even if they are scheduled later, so we can gather performance data before building complementary or inverse campaigns. If staging continues beyond onboarding or exceeds scope, those costs will be added to the active campaign charges.
Here’s a breakdown of our rates, including startup and ongoing management items:
- $1000* - Startup Fee
- *May be higher or lower based on onboarding scope
- $100/mo - Search/Performance Max Campaigns
- Includes 1 ad/asset group
- $50/mo - Additional Ad/Asset Groups
- $50/mo - Other Campaign Types
- E.g., Call Ads, Display Ads, Smart, etc